Forecast Labs is a start-up studio designed to efficiently drive revenue growth for companies under the Comcast Ventures portfolio while also helping soon-to-be entrepreneurs launch new businesses.
By adopting an Incubator + Accelerator model, we are able to offer programs and services across Product Management, Marketing, Advertising, Data, Analytics, Payments, Pricing, Business Development, and Operations to truly drive measurable growth across the organization.
Forecast Labs’ advantage resides in our decades of experience as start-up executives combined with our unique ability to tap Comcast-NBCUniversal for it’s to drive meaningful revenue growth for participating companies.
Participants join one of two two tracks:
The Launch Track helps incubate new businesses, and
The Growth Track helps existing startups grow revenue
Each track is designed to help a business evolve through the various stages of growth and tackle problems such as marketing efficiency, channel diversification, churn management, user engagement, predictive analytics, fund raise guidance, and more.
Services currently offered under each track are listed below.
Under this track, we partner with founders at the concept or pre-launch phase to bring a disruptive new business to life. Services offered include:
Founding Team Search - Finding the right co-founder(s) and early stage hires is key. Get connected with key experts to bring on-board as advisers or management team members.
Capital - Access to seed capital that can take the business from concept to live in market while providing key fundraising assistance to bring in additional investors on-board, as needed.
Operational Set Up - Assistance with legal and administrative guidance, permits , trademarks, patents, and other operating setup needs.
Business Model Development - Hands-on help with development of a business plan, financial models, projections, the initial pricing and monetization strategy.
Launch Planning - Assistance with branding, creative development, and Go-to Market strategy development.
Default Growth Track Access - All incubated businesses have default access to services under the Growth Track.
Under this track we demystify the growth tactics used by the world's best startups and augment our hands-on growth services with the purchasing power of one of the world’s largest companies to drive efficiency.
TV Media Buying - Full service DRTV advertising and analytics with preferred rates, access to national premium media as well as access to a CPA based TV program to de-risk your first year running TV advertising.
Creative Strategy - Guidance on DRTV creative, advice on performance marketing creative.
Marketing & PR Strategy - Review of current marketing strategy; hands-on speaker and Media training with an Emmy Award wining technology and business reporter.
Growth Product Development & Optimization - Audit of conversion and retention funnels and suggestions for improvements along with a detailed testing plan for each.
Monetization, Pricing, and Payment Processing - Monetization and pricing strategy development, audit of current billing/re-billing strategy, audit of payment processor and setup; suggestions and test plans for improvement, as needed.
HR & Talent - Help sourcing candidates for key roles; guidance on vendors and access to preferred partner rates.
Data & Analytics - Audit of key business metrics, hands-on guidance on building sophisticated predictive models, and recommendations on vendors.
Comcast NBCU Platform - Access to Comcast Cable, NBCU, and Sky when relevant; leverage the enterprise's procurement relationships for cost efficiencies.
FORECAST LABS STARTUPS
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